FRAZIER HISTORY MUSEUM

Amanda Briede is the Senior Curator of Exhibitions and Tish Boyer is the Registrar and Manger of Collections Engagement, both at the Frazier Kentucky History Museum. Together, they have more than 25 combined years of experience working in museums. When the Frazier began its annual Summer Beer Fest 6 years ago, the museum began collecting artifacts related to beer and Tish and Amanda enjoy sharing the artifacts with festival attendees every year.

SMALL BATCH STANDARD

In 2010, Chris was fortunate enough to assist a craft brewery with their bookkeeping, compliance and taxes. This gave him a glimpse into the complexity of running a craft brewery. Shortly thereafter, he founded Small Batch Standard, which has become the premier financial agency for craft. Everyday, Chris and the SBS team are seeking the opportunity to assist the craft alcohol industry to generate more profit. Small Batch Standard helps breweries uncover profit through outsourced accounting, tax compliance, and benchmark consulting. Chris has worked with over 300 breweries and is driven by building long-lasting deep relationships.

LOUISVILLE TOURISM

As Director of Marketing for Louisville Tourism, Michael Fetter leads the charge in showcasing Louisville’s personality, culture, and experiences to visitors from around the world. He oversees brand strategy and marketing efforts, partners with agencies to bring campaigns to life, and works across teams to help elevate the city’s national profile and drive visitation. Before joining the tourism world, Michael honed his strategic chops in advertising, managing major campaigns for brands like McDonald’s, Big O Tires, Republic Bank, Four Roses Bourbon, and more — experience that still fuels his creative problem-solving and media instincts.

A lifelong Louisvillian, Michael is equally passionate about the city off the clock. He and his wife, Ashley, are busy keeping up with their two-year-old son, Miles, typically out exploring festivals, concerts, community events, and especially Louisville’s amazing brewery scene.

POWELL COUNTY TOURISM

In the words of Adam Watson, #whoispetefingerson? Pete’s love of beer began when he started homebrewing at the age of 23, which led him down a brewing path that began at Apocalypse Brewworks, to New Albanian’s Bank Street Brewhouse, then ultimately becoming the Head Production Brewer for Against the Grain’s Portland production facility from 2014-2019. Pete and his wife, Aubrey, moved from the Louisville area to a 42-acre piece of heaven near the Red River Gorge in 2020 where he now serves as the Executive Director for the Powell County Tourism Commission and operates the Red River Gorge Visitor Center at Slade. He still loves beer.

VID MONSTER PRODUCTIONS

Sam Kirby founded Vid Monster in 2016 and has served as its CEO ever since, growing it from a scrappy video team into a full-service creative agency specializing in video, design, social media and websites that help brands connect with their audiences and tell better stories. Sam combines strategic vision with hands-on production experience—and last August welcomed his first child, Cammie, into the world.

WRITER / CONTENT CREATOR / MARKETER

Katie is a Louisville-based writer and is currently the Content Marketing Manager for Louisville Tourism and the Co-director for the Kentucky Guild of Brewers. She really hates talking about herself, so she’ll keep this short — as in, that’s all for now!

VISITLEX

Bobbi McSwine-Price is the Tourism Engagement Manager for VisitLEX. She serves as a primary VisitLEX liaison to tourism stakeholders to support the creation and implementation of new, enhanced and expanded destination assets and offerings. Bobbi also builds and manages relationships within the tourism industry -- educating partners about the role, resources and benefits of VisitLEX as well as identifying opportunities for ways VisitLEX can further support tourism initiatives.

ALEXANDRIA BREWING COMPANY

Andy started out making hard cider in 2007 while he was deployed in Iraq serving as a Combat Engineer in the United States Army. He was introduced to “real beer” when he was able to spend some time in the Bavarian region of Germany as a soldier in 2005. After he got home, a friend of his introduced him to home brewing. Andy was hooked on the process of brewing, which often helped sooth the troubled mind he brought back from Iraq. After reading every book he could get his hands on related to brewing, Andy applied to Siebel Institute of Technology in Chicago, IL. There, he received a degree in Advanced Brewing Theory, priming him with the knowhow to get Alexandria Brewing Company up and running.

KENTUCKY BOURBON BARREL

Noah Steingraeber is a seasoned barrel maturation specialist and Global Account Manager for Kentucky Bourbon Barrel, where he leads barrel sourcing and cask supply coordination to support cellar programs across the brewing and spirits industry. He earned his stripes working alongside craft brewers in his early years dealing in used cooperage, gaining hands-on experience that shaped his deep understanding of barrel performance and logistics. Today, Noah leverages that foundation to ensure every cask meets the highest standards of quality, consistency, and craftsmanship for producers around the world.

VID MONSTER PRODUCTIONS

With nearly a decade in advertising and media services, Jackson brings both strategic insight and real-world business experience to Vid Monster as Sales Director. He’s launched two businesses of his own and helps brands find the right creative path forward. At Vid Monster he’s a trusted guide for organizations navigating storytelling, content strategy, and partnership. Together with Sam, he helps bring clarity to purpose-driven marketing.